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Time Management for Mompreneurs: How to Balance Work, Family, and Your Brand

Writer's picture: Carlissa LeBlancCarlissa LeBlanc

Updated: Jan 17



Family in matching plaid pajamas sharing a joyful moment in the kitchen, with baking items and festive decorations on the counter.

Time is the most valuable resource we have, and for side hustlers juggling work, family, and building a brand, it can feel like there’s never enough of it. The good news? You can master your time with intention, structure, and balance.


In this post, we’ll cover:

  1. How to create themed days for better focus.

  2. How to use time-blocking and focus mode to maximize your productivity.

  3. How to prioritize family time without sacrificing your goals.


Set Themes for Your Days

Theming your days can help you streamline your responsibilities and reduce overwhelm. Instead of trying to do everything every day, assign specific tasks to specific days.


Example Week Schedule:

  • Sundays: Rest and family time—no work, no calls, just downtime.

  • Mondays: Admin tasks like emails, invoicing, and planning for the week.

  • Tuesdays/Wednesdays: High-energy workdays for client meetings or major tasks.

  • Thursdays: Personal development—coaching, therapy, or self-care.

  • Fridays: Prep days for shoots or client events.

  • Saturdays: Workdays for content shoots and events.


Take time to reflect on your week and decide what themes work best for you. Creating a flow that aligns with your life can help you stay productive and balanced.


Time Block and Use Focus Mode

Time-blocking is a game-changer for intentional scheduling. Here’s how to implement it:


Step 1: Write down all your weekly priorities—family time, work tasks, brand-building, meals, workouts, etc.

Step 2: Block specific times for each activity in a calendar tool like Google Calendar. Create recurring blocks to automate your routine.

Step 3: Use focus mode on your phone to limit distractions. Silence notifications and focus solely on the task at hand.


Outsourcing Tips:

  • Groceries: Use apps like H-E-B or your local grocery store to order weekly essentials.

  • Meals: Services like Factor provide ready-made, healthy meals to save time.

  • Cleaning and Editing: Delegate tasks that don’t need your personal touch to free up time for what matters most.


Pro Tip: Automations can save significant time. For example, use CRM tools to handle client communications and scheduling.


Time-blocking isn’t about rigidity—it’s about intentionality. With a clear plan, you can achieve more without feeling overwhelmed.


Always Make Time for Family

Family should always remain a priority. Building a brand is important, but the moments spent with loved ones are irreplaceable.


How to Prioritize Family Time:

  • Schedule regular date nights with your spouse.

  • Spend daily quality time with your kids, even if it’s just watching their favorite show or playing together.

  • Dedicate at least one full day a week to family activities.


Your brand will grow, but time with your family can’t be replaced. Make memories, celebrate milestones, and protect your time with them fiercely.


Free Resource for Time Management and Content Creation

Struggling to balance everything? Download my 30 Days of Done-for-You Social Media Prompts for Personal Brands to save time and eliminate content creation stress.



Closing Thoughts

Let’s recap how to master your time and balance your life:


  1. Set themes for your days to create focus and flow.

  2. Use time-blocking and focus mode to maximize your productivity.

  3. Always prioritize your family—they’re your foundation.


Before you go, don’t forget to grab your free guide: 30 Days of Done-for-You Social Media Prompts for Personal Brands. It’s packed with content ideas designed to help you build your brand without the stress.


Also, be sure to check out The Side-HustlHER Podcast for even more actionable tips, encouragement, and advice to help you balance work, family, and building your dream brand.


Your time is precious—use it wisely, protect it fiercely, and always prioritize what matters most. You’ve got this, sis!

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