Preparing Your Business to Go Viral: How to Turn Social Media Content Into Clients

Are you chasing the dream of going viral and thinking it's the golden ticket to business growth? If you're a side-hustling entrepreneur trying to grow your brand while working a full-time job, you may think that one viral moment will be the key to your success. But what happens when you go viral and your business isn’t ready to capitalize on that exposure? Today, we’re breaking down exactly how to prepare your business for virality so you can turn views into paying clients.

My Viral Moments That Made $0

I've gone viral twice. The first time was when I made a homemade gumbo for my family for Christmas. That video hit about 4 million views. The second time was a funny moment of my kid getting into the shower fully clothed. That video blew up with 7 million views.

Guess what? Despite all that attention, I made $0 from those viral moments. No brand partnerships. No leads. No clients. Nothing.

Why? Because neither video aligned with my brand or business goals. Sure, they brought in followers, but they weren’t my ideal clients. So what’s the lesson here? You need to expect to go viral for what you want to be known for.

Why Most Viral Content Doesn’t Convert

Creating content that doesn't align with your business means you’ll attract followers who are interested in something completely unrelated to your brand. If you’re not intentional about how you create and position your content, you’ll end up missing out on potential sales even if you get millions of views.

How to Prepare Your Business for Viral Success

1. Make Sure Your Page is Public and Clearly Optimized

If you have a business page and it’s not public, you’re already missing out on potential visibility. Make sure your Instagram profile or business page clearly states who you are, what you do, and how you serve your clients. Your profile should:

• Clearly state what you offer.

• Include a strong call to action (CTA).

• Feature pinned posts and highlights showcasing your expertise.

2. Have a High-Quality Lead Magnet Ready

You need a way to capture attention from new visitors. Whether it’s a free guide, checklist, coupon, webinar, or challenge, make sure your lead magnet is:

• Aligned with your business.

• Easy to access.

• Positioned prominently on your page.

3. Build an Automated Workflow

Once people opt into your freebie or book a call, what happens next? Make sure you have a clear workflow for:

• Automated email sequences.

• Nurturing new leads.

• Guiding them toward your paid offers.

If you don’t have one yet, grab my free workflow guide at cdcreativecoagency.com/workflow to help you build your own lead-nurturing system.

4. Build Community, Not Just Followers

A community will always be more valuable than followers. Make sure to:

• Engage with your audience through comments and DMs.

• Provide valuable content that speaks directly to your Ideal Client Avatar (ICA).

• Nurture relationships instead of just focusing on numbers.

5. Use Email Marketing to Nurture Your Audience

Don’t rely solely on social media. Email marketing allows you to build a deeper connection with your audience. Send valuable content to your subscribers and nurture them before pitching your services.

The Bottom Line

Going viral is great, but it won’t matter if your business isn’t ready to capitalize on the attention. Make sure your page is optimized, you have a lead magnet ready, your workflows are set up, you’re building community, and you’re using email marketing to build genuine connections.

Need help getting your business ready for a viral moment? Grab my free workflow guide at cdcreativecoagency.com/workflow and make sure you’re prepared when your moment comes.

Stay consistent and keep hustling, sis! You got this.